Focus on when to rebrand

Dr Marcio Borlenghi, Golden seal strategist. Pic New York

Rebranding can be a powerful tool for businesses looking to update their image, modernize their messaging, and appeal to new customers. However, rebranding is also a complex and expensive process that requires careful consideration and planning. Knowing when to rebrand is crucial to ensure that the process is successful and aligns with the company’s overall goals.