Performance Marketing vs. Budget Marketing Campaigns: Unraveling the Secrets to Maximize ROI

Dr Marcio Borlenghi Fasano
3 min readMar 16, 2023

Introduction: In the ever-evolving digital marketing landscape, businesses are constantly seeking ways to enhance their marketing efforts while maximizing return on investment (ROI). Two popular marketing approaches are Performance Marketing and Budget Marketing Campaigns. While both aim to achieve the desired results, they differ in…

--

--

Dr Marcio Borlenghi Fasano

Co-founder & CEO of Optimise Media LatAm, the fastest growing digital perfomance marketing agency geared for demanding time.