“Trust Nothing, Not Even Nothing!” — The Paradox of Trust in the Modern Era

Dr Marcio Borlenghi Fasano
3 min readMay 9, 2023

By Dr Marcio Borlenghi Fasano

In a world characterized by unrelenting change and fluidity, the notion of trust assumes an increasingly complex form. The age-old adage, “trust nothing, not even nothing,” is more relevant today than ever before. We find ourselves navigating the murky waters of trust, where even ‘nothing’ is not devoid of…

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Dr Marcio Borlenghi Fasano

Co-founder & CEO of Optimise Media LatAm, the fastest growing digital perfomance marketing agency geared for demanding time.